The Marketing Mix of Adidas and Puma

Adidas, Puma – Pricing the Animal and the Three Stripes Pricing a product is generally the job of the accountants and the most import...

Adidas, Puma – Place and Distribution The goal is to make the product available to as many customers, in the fastest and easiest wa...

Adidas, Puma – Online Presence in Social Media With over 3.4 billion internet users worldwide in 2016 (Statista, 2016), online prese...

Adidas, Puma – Celebrity Brand Endorsement “The digital media contributed to rethink concepts of self-image, originality and creativ...

PUMA – “Forever Faster” After couple of devastating financial years for Puma it reached rock bottom in 2013 with a net profit of only 5...

Adidas – Three Stripes, Three Market Segments Adidas divided its brand into three different market segments during the 1990s, Adidas...